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Changing Culture – it’s no mystery!
When organizations think about moving the behavior of their members in a new direction they often view it in terms of a “cultural” change.
There are two basic approaches – think our way to new behavior or behave our way to new thinking. Which works better?
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In the first way, we chart a path toward the new thinking that embodies the behaviors we want. We’ll typically have some sort of change management plan and give earnest talks about why it’s so important to change. We’ll spend a lot of time and money creating a communication plan to convince people we are serious about the new culture. Then we’ll be disappointed when most of the organization doesn’t change, and six months later, things are status quo ante.